how to write a blog disclaimer

How to Write a Blog Disclaimer


As a blogger, you have a platform to express yourself, share information, and connect with others. However, with that freedom comes responsibility. Your words and opinions can have an impact on others, whether positive or negative. That’s why it’s important to include a blog disclaimer on your site. In this article, we’ll cover everything you need to know about blog disclaimers – what they are, when they’re necessary, what they should include, and how to draft an effective one.

What is a Blog Disclaimer?

A blog disclaimer is a legal statement that explains the limits of liability and potential risks associated with the use of your blog. It aims to protect both you (the blogger) and your readers by clearly stating your intentions and limitations. There are different types of disclaimers for blogs, including general disclaimers that cover all content on the site, specific disclaimers for certain topics or types of content, and affiliate disclaimers that disclose any potential compensation received for endorsements.

When is a Blog Disclaimer Necessary?

There are several circumstances that require bloggers to include disclaimers on their sites. These can include:

  • Offering advice: If you provide advice in any area, there’s a chance someone could follow it and suffer negative consequences.
  • Selling products or services: If you sell products or services through your blog, disclosing any potential risks or issues can help protect you from liability.
  • Sharing personal experiences: If you share personal experiences or opinions about various topics, a disclaimer can ensure readers don’t mistake your opinion for fact.
  • Affiliate marketing: If you participate in affiliate marketing programs, disclosing this information can ensure transparency and avoid any accusations of dishonesty.
  • Partnering with brands: If you partner with brands, disclosing any compensation or benefits received can help ensure ethical standards are upheld.

What Should Be Included in a Blog Disclaimer?

An effective blog disclaimer should include the following essential components:

  • A clear statement of intention: Your disclaimer should clearly state the purpose of your blog and what readers can expect to find on it.
  • A limitation of liability: You should also outline any limitations of liability and potential risks associated with using your blog, including any advice or information shared on it.
  • An affiliate disclosure (if applicable): If you participate in affiliate marketing programs or receive compensation for promoting certain products or services, this should be disclosed in your disclaimer.
  • A copyright notice: A copyright notice can indicate that the content on your site is protected by law and should not be used without permission.
  • Privacy policy: Your disclaimer should also reference your privacy policy if you collect any personal information from readers.

In addition to these essential components, there are some common statements and clauses that bloggers may choose to include in their disclaimers. These can vary depending on the blogger’s niche, audience, and goals. Some examples might include:

  • A medical disclaimer: This can be important for bloggers who offer health or fitness advice to readers, as well as those who share personal experiences related to illness or medical conditions.
  • A finances disclaimer: Bloggers who write about money matters may want to include a finances disclaimer outlining the need for professional financial advice instead of relying solely on their blog content.
  • An endorsements disclaimer: If a blogger has accepted money or gifts from a company in exchange for an endorsement or review, or if they have a relationship with a brand in some other way, this should be disclosed.
  • A guest post disclaimer: If a blogger allows others to contribute guest posts to their site, they may include a disclaimer stating that the opinions expressed in these posts are those of the author and not necessarily the blogger’s own views.

Sample Blog Disclaimers

Let’s take a look at some examples of well-written blog disclaimers and analyze how they cover important topics.

Example 1: General Disclaimer

[Blog name] is an online informational resource, which provides information on various topics. The content published on this website is for general information purposes only. Any action taken by you after reading the content on [blog name] is at your own risk. We make no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this website and will not be liable for any errors, omissions or delays in this information or any losses, injuries or damages arising from its display or use. All information is provided on an as-is basis.

This website may also provide links to other websites. We have no control over any of these external websites and are not responsible for their content. The inclusion of such links does not necessarily imply that [blog name] recommends or endorses any views expressed within them.

[Blog name] is not responsible for the content of any comments left by readers of this website. We reserve the right to remove comments without notice if they violate our community guidelines.

This general disclaimer covers a range of key issues – it acknowledges that the blog offers general information only and reminds readers that they are responsible for their own actions. It also limits liability and disclaims responsibility for external links and reader comments.

Example 2: Medical Disclaimer

The information contained in this website is for general information purposes only. While we strive to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics contained on the website for any purpose. You should not rely on this information as a substitute for professional medical advice, diagnosis, or treatment. Any actions you take after reading this website are at your own risk.

This medical disclaimer clearly states that readers should not rely solely on the content of this website for medical advice. It acknowledges that the blog is not intended to substitute for professional medical advice and encourages readers to seek such advice from a qualified healthcare practitioner.

The Benefits of Including a Blog Disclaimer

Including a comprehensive disclaimer on your blog can have several positive outcomes. These can include:

  • Building credibility with readers: By being transparent about potential risks and limitations of your blog content, you can build trust with your readers and establish yourself as a trustworthy source of information.
  • Enhancing legal protections: A disclaimer can help protect you from liability in case someone uses your content and suffers negative consequences.
  • Avoiding accusations of dishonesty: Disclosing any potential conflicts of interest or relationships with brands can help ensure readers see you as honest and transparent.
  • Clarifying intentions and limitations: By clearly stating what your blog is (and isn’t) intended for, you can avoid misunderstandings and prevent readers from assuming things that aren’t true.

How to Draft an Effective Blog Disclaimer

Now that we’ve covered what should be included in a blog disclaimer, how do you go about drafting one? Here are some best practices to keep in mind:

  • Be comprehensive: Cover all relevant topics and potential issues in your disclaimer. Make sure to include any specific disclaimers that are relevant to your niche or audience.
  • Use plain language: Avoid overly technical or legal jargon, which can be confusing for readers. Your disclaimer should be clear and easy to understand.
  • Be specific: Use specific examples or scenarios to clarify potential risks or limitations associated with your blog content.
  • Be truthful: Disclose any potential conflicts of interest or relationships with brands honestly and transparently. Don’t try to hide anything from your readers.
  • Proofread carefully: Your disclaimer is a legal document, so it’s important to ensure there are no spelling or grammar errors and that the language is accurate and up-to-date.

Editing and Reviewing Your Blog Disclaimer

Once you’ve drafted your disclaimer, it’s important to edit and review it carefully before publishing. Here are some techniques for making sure your disclaimer is thorough and accurate:

  • Read it out loud: This can help you identify any awkward phrasing or issues with readability.
  • Show it to others: Ask trusted friends or colleagues to review your disclaimer and provide feedback on its clarity and comprehensiveness.
  • Update it regularly: Your disclaimer should reflect any changes in your blog content, partnerships, affiliations, or other aspects that could impact its accuracy.

Placing Your Blog Disclaimer

Finally, where should you place your blog disclaimer on your site? Here are some tips:

  • Put it in a visible location: Your disclaimer should be easy for readers to find and read. Consider placing it in your site’s footer or sidebar, or creating a separate page for it that’s linked to in your main navigation.
  • Alert readers to its presence: You can include a brief statement at the beginning of each blog post, reminding readers that you have a disclaimer on your site.


In this article, we’ve covered everything you need to know about writing a blog disclaimer. Remember, including a disclaimer on your site is an important aspect of being a responsible blogger. By following best practices and ensuring your disclaimer is thorough and accurate, you can build trust with your readers and protect yourself from liability.

How to Write a Blog Disclaimer

What is a blog disclaimer?

A blog disclaimer is a statement that outlines the legal liability and responsibilities of the blog author, as well as any information provided on the blog. It typically discloses any potential conflicts of interest and states that the information shared on the blog is for entertainment or informational purposes only.

Why do I need a blog disclaimer?

A blog disclaimer protects you from legal action. It informs readers of your intentions and limitations, and it can prevent misunderstandings or misinterpretations of your content. Additionally, some countries require bloggers to disclose certain information such as sponsored posts or affiliate links.

What should I include in my blog disclaimer?

  • Your intentions for the blog (e.g., entertainment, education, personal opinions)
  • Disclosure of any conflicts of interest (e.g., sponsored posts, affiliate links)
  • Limitations of liability
  • Disclaimer for accuracy of information

How do I write my blog disclaimer?

Your blog disclaimer should be clear, concise, and easy to understand. Use plain language and avoid jargon or legalese. You can use an online template or consult a lawyer for help in writing your disclaimer.

Where should I place my blog disclaimer?

Your blog disclaimer should be easily accessible to readers. Consider placing it in your site’s footer or sidebar so that it appears on every page. It’s also a good idea to include it on any pages that contain sponsored content or affiliate links.

Can my blog disclaimer protect me from all legal action?

No. While a well-written blog disclaimer can protect you from certain legal actions, it cannot eliminate all risks. You may still be held liable for false or defamatory statements, and laws governing blogs and online content vary by country.

What should I do if I receive a legal complaint despite my disclaimer?

If you receive a legal complaint, consult a lawyer immediately. Your disclaimer may not protect you in every situation, but it can demonstrate good faith and intention to comply with relevant laws and regulations.

keys takeaways

4 Key Takeaways for Writing a Blog Disclaimer

  1. Be Transparent: It is important to be honest with your readers by disclosing any affiliations, sponsorships or conflicts of interest related to the content you publish on your blog.
  2. Make it Clear: State your intentions clearly in your disclaimer to ensure that your readers understand the purpose of your blog and the content you share.
  3. Stay Up-to-Date: Keep your disclaimer current and relevant by updating it regularly. This will ensure that you are giving accurate information and complying with any legal requirements.
  4. Get Legal Advice: Consult a lawyer if you are unsure about the legal implications of your disclaimer or if you need to include specific legal language. It is better to be safe than sorry when it comes to protecting yourself and your readers.

In conclusion, a proper blog disclaimer can help protect both you and your readers. By being transparent, clear, up-to-date, and seeking legal advice when necessary, you can help establish trust with your audience and avoid any potential legal issues.

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